To write a catchy and highly clickable headline could to a great extent be described as an artform. The headline is the first thing we pay attention to on a website and will determinate if we click through to the article. It is what makes us continue reading the story. I think of headlines like titles of a book - it needs to catch your attention and make you want to buy the book. Great headlines should make readers understand what the story is about, and make them want to read it. If you fail this task you will lose traffic and eyeballs to your story. So, how do you do this successfully?
Be very, very clear and stay ultra specific
A great headline leaves no ambiguity as to its purpose. It should provide enough information to let readers know whether they are interested in reading the article or not. Headlines which lack these qualities also tend to have high bounce rates.
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Lure in readers to your content
Once you have got your readers attention, how do you get them to read on? We have already declared that headlines are crucial for getting attention. For that reason it is also key the way you twist the message. Rather then telling your audience what they should do - invite them to read your content.
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Choose your words with care
Some words and phrases perform better and has a higher CTR (Click Through Rate). Our findings show that the right selection of words can increase your CTR with up to 40%. Below we have listed some click friendly words:
Superlative: ”Easy tricks to write the catchiest headlines”
Odd numbers: ”5 healthy breakfast ideas”
Best: ”Best vacations spots for fall 2015”
How to: ”How to write a great headline?”
See: ”See our list of healthy breakfasts”
Easy: ”Easy ways to travel on a budget”
Suffering from writer's block? Time to get in shape? Do you need a break?
The majority would answer yes to these questions. By asking a question we also intrigue the reader and their curiosity to find the answer to their question - so they’ will click on the article. Ask relevant questions: stuff your prospect can identify with and make sure the article offers a solution.
Keep it short
Yes, length matters. Keep the headlines short and no longer than eight words. Don't try to over sell or be overly pretentious.
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