1) Strossle improves the profitability of all sites. Simply by increasing the probability that a visitor will digest more content through personalized recommendations. This means more inventory for publishers and thus more revenue.
2) Strossle increases the longevity and reach of any editorial piece of content. In a world of continuous editorial production, the window of opportunity for a publisher to earn back the cost of manufacture for editorial content is extremely limited. By matching a visitors interest with the content available in the whole Strossle network, an article or video will have a larger chance of finding it’s most relevant audience, making Strossle a vast improvement over search or social media content discovery solutions. Not only does this mean increased visitors to a specific article or video, it also keeps users in the publisher eco-system.
3) Strossle creates a new revenue stream for publishers. Content Marketing is growing tremendously across all markets, and advertisers are looking for new ways to intelligently reach their consumers with their stories. Strossle solves this problem for advertisers more efficiently then search, social and event publishers themselves, through harvesting consumer data across more then 500 sites and matching advertisers content with readers' interest on all its publishing partner sites. For publishers this creates a new «in addition to» revenue stream that in no way negatively impacts their own commercial properties or importance.
The Strossle widget outperforms CMS based recommendations engines through its design, integration, algorithms and functionality on all devices. It’s free and comes packaged with a new, growing revenue stream.