The first time you log on to Marketplace the space is empty and we need to start running campaigns!
- press "Create Campaign"
- Brand name to display: This is the Advertiser and it's important to get that right because in sponsored recommendations on live widgets we usually add "Sponsored by the advertiser", or "External link from the advertiser", or a like. That is set on a widget basis and some widgets are set to display "Sponsored by...", other are set to display only the name of the advertiser as written other widgets are configured not to show it.
- Campaign name: Not visible on live sites and is only used in Marketplace for you to keep track of them. We do recommend that you use descriptive and easy to find as the list of campaigns will most likely grow with time. So a recommendation would be to use something like "AdName month year advertiser", for ex: Fanta Fantastic August 2017 CocaCola-Company
- Select Country: Enables geo ip location so that you can target a specifik country
Language: Choose a Language The AD will only show up on widgets configured with the selected language
Note. Language option will set the currency and default cpc/cpm values in ads creation view
- Campaign price type:
a. Clicks, eg CPC (cost per click) campaign
b. Impressions. eg CPM (cost per thousand impressions - technically, “cost per mille”) campaign
Note that all ADs in the same campaign will be what you choose here and will be either clicks or impressions. If you wish to run some AD as impression campaigns and some with Clicks then you need to create two different campaigns.
- Now you can save your campaign!
Note: all fields are mandatory
And now its time to create some ads!
Create Ads - Resellers